Cost of Social Media Consultants in 2012Jan 3rd, 2012 | By Margaret Grisdela | Category: Social Media
Before you ask about the cost of outsourcing your law firm’s social media marketing campaign, or even hiring a staff person to do the job, an attorney or office manager should start with the end in mind.
Setting clear marketing goals, and identifying what needs to happen in order for a campaign to be successful, will help to insure a successful investment in social media campaigns. Whether you are looking for a law firm social media consultant for LinkedIn, Facebook, Twitter, blogs or other media outlets, it will pay to acquaint yourself with the basics.
Here are a few ways you can determine if your law firm’s social media campaign is working:
- Traffic to your website from social media sources increases, as measured by Google Analytics
- Clients start to mention that they enjoy reading your social media posts
- Qualified prospects expand as a result of your social media campaigns
- Journalists start to contact you after reading a blog post
- You see a steady increase in the number of followers, friends, and retweets
Now that you have some metrics, you can start to determine what is the right budget level for your law firm’s social media campaign.
An informal industry survey published by social media guru Mack Collier, founder of the famous Sunday night #blogchat on Twitter, reports the following average prices for indicated social media campaigns.
Custom design and template creation: $1,000-$3,000
Writing/Editing Content for the blog plus training: $1,000-$3,000/month for 1-2 posts per week
Ghostwriting blog posts: $75-$200 each
Account Setup: $500-$1,000
Ongoing Account Management and Training: $500-$1,500 a month
Initial Page Setup: $500-$1,500
Monthly Content Management and Curation: $1,000-$2,000 a month
Social Media Strategy
Ongoing Reports and Advisement: $1,000-$2,000
Note that the cost of a social media marketing campaign will vary with the size of a law firm (number of attorneys and practice areas, for example), the number of keywords involved, competition within a geographic market, and other factors.
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|Margaret Grisdela is the author of "Courting Your Clients: The Essential Guide to Legal Marketing," now in its 2nd edition. She founded the national legal marketing agency Legal Expert Connections, Inc., which helps attorneys and experts with new business development.|