Before you ask about the cost of outsourcing your law firm’s social media marketing campaign, or even hiring a staff person to do the job, an attorney or office manager should start with the end in mind. Setting clear marketing goals, and identifying what needs to happen in order for a campaign to be successful,
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Social media marketing is a business development imperative for law firms, as evidenced by an interesting article titled “Data to Help Your Clients Strategize for 2012” published on Search Engine Journal. Every 60 seconds on the Internet, the following Internet marketing activities take place: * 100 new LinkedIn accounts are added * 1,500 new blog
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Many attorneys are hesitant to work the room at a networking event. Whether you are attending a local bar association meeting or a major industry conference, this is an ideal time to add new prospects to your business development pipeline. Here are a few tips you can use to maximize the benefits of a networking
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Law firms that feel their websites, or a particularly important page on their site, are not performing well may want to try the Google reconsideration process. Google issued new guidance on the reconsideration process recently that you may want to discuss with your webmaster. If you feel that your law firm website is in compliance
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Over 30 key factors directly affect the SEO ranking for a website, as well as each page within the site. Law firms looking to get higher placement on Google search engine results pages (SERPs) in competitive practice areas like personal injury law, family law, and immigration will want to take a look at the “Periodic
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Why do companies have customers (or law firms have clients) while rockstars have FANS? It’s a question that Mack Collier, host of the famous Sunday night #Blogchat session asks in his new presentation Think Like a Rockstar. Here is one slide from the deck that contrasts a frequent social media marketing strategy of getting new
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Google is now offering the Google+ social network to all users. Competing with Facebook, which now has more than 750 million members, is driving the release of these social media enhancements. New features of Google+ will include: Group video conferences for mobile phones The ability to share what is on a user’s computer screen Word
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Want to be an author? If you’ve dreamed of writing your own book, it is now an easier goal if you start with a blog. Publishing a blog is not to be taken lightly, as I always tell the attorneys and experts who use my legal marketing services. The technology-part of starting a blog is
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If  you find that a new business development proposal gets stuck in the prospect’s in-box, try sending a personal letter to close the sale. Here’s how. Not long ago I had two outstanding proposals for law firm marketing services. Both seemed to be quite solid, and in one case the attorney had actually agreed verbally
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SEO-friendly copy that contains the best keywords is an essential element in social media marketing success. Substantive topic selection and widespread social networking distribution are two other key components. This article shows you how to blend all three to become a social media publishing powerhouse. Writer’s block is a frequent starting point. I am regularly
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