Marketing to current and past clients is your best source of new business in the short run. Watch this column for legal marketing ideas on up-selling, cross-selling, client retention, and marketing communications that work to grow your practice.
If you find that a new business development proposal gets stuck in the prospect’s in-box, try sending a personal letter to close the sale. Here’s how. Not long ago I had two outstanding proposals for law firm marketing services. Both seemed to be quite solid, and in one case the attorney had actually agreed verbally
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California attorney John Kralik was facing the potential failure of his law firm in late 2007. He was struggling with clients who refused to pay his bills and the need to move to new office space but no down payment money. His personal relations with his children were weak, and he was going through a second
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Your greatest source for new revenue is likely to be hidden in your law firm’s client list. Increased business from current or past accounts tends to be more profitable, due to its lower cost of acquisition, higher degree of client satisfaction, and better return on your business development time. Here are 7 legal marketing strategies
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