Referrals from clients and non-competing attorneys are the #1 source of new business development for most lawyers. Watch this column for legal marketing ideas that will help you generate positive word of mouth and a steady stream of incoming referrals.
Why do companies have customers (or law firms have clients) while rockstars have FANS? It’s a question that Mack Collier, host of the famous Sunday night #Blogchat session asks in his new presentation Think Like a Rockstar. Here is one slide from the deck that contrasts a frequent social media marketing strategy of getting new
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Professional service providers who are active in your local market and engaged in complementary services can be an excellent source for incoming referrals. Think of having your own personal sales force, generating incoming leads on a 24/7 basis. Potential referral sources include: Non-competing attorneys Clients Accountants, bankers, and insurance agents Venture capitalists and financial planners
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