Social media marketing is a business development imperative for law firms, as evidenced by an interesting article titled “Data to Help Your Clients Strategize for 2012” published on Search Engine Journal. Every 60 seconds on the Internet, the following Internet marketing activities take place: * 100 new LinkedIn accounts are added * 1,500 new blog
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Law firms that feel their websites, or a particularly important page on their site, are not performing well may want to try the Google reconsideration process. Google issued new guidance on the reconsideration process recently that you may want to discuss with your webmaster. If you feel that your law firm website is in compliance
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Over 30 key factors directly affect the SEO ranking for a website, as well as each page within the site. Law firms looking to get higher placement on Google search engine results pages (SERPs) in competitive practice areas like personal injury law, family law, and immigration will want to take a look at the “Periodic
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A meta tag is a line of HTML code built into your website. Meta tags should appear on every page of your website, with tags unique to each page, and are particularly important on your home page. Meta tags are like a roadmap; they give directions to the Internet search engines that catalog your website.
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You can easily monitor key website performance metrics like your geographic sources of web traffic, keyword effectiveness, referring websites, user navigation patterns, and more with the use of Google Analytics. This is a free service for up to several million page views a month. When you sign up for an account you will receive about
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Search engine optimization (SEO) is a set of techniques designed to increase the visibility of your website in the “free” or “natural” search engine results that typically appear on the left side of the search results page below any banner ads. Appearing on the first page of the natural search results for your primary keywords
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Email, frequently in the form of an enewsletter, is an effective way to stay in touch with clients and prospects on a regular basis because it is fast and flexible. Recipients can choose to open or ignore your email based on their interests and schedule. The cost of email is almost negligible when compared to
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Here are 10 ways to add selling power of your website: Display your phone number “above the fold” and provide access to your email address. Make it easy for prospects to get in touch with you. Add a “call to action,” like a newsletter sign-up or online inquiry form, to begin a relationship with your
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