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Email Marketing

Email newsletters are an ideal legal marketing campaign for client retention. Once you get a prospect, you can stay in touch and provide valuable information with a professional monthly email newsletter. Watch this column for email marketing ideas that can work for your law firm.

Why Email Marketing Works

May 31st, 2011 | By Margaret Grisdela
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Email, frequently in the form of an enewsletter, is an effective way to stay in touch with clients and prospects on a regular basis because it is fast and flexible. Recipients can choose to open or ignore your email based on their interests and schedule. The cost of email is almost negligible when compared to
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