Website Analytics

Website analytics programs like Google Analytics help you to analyze website performance as part of your legal marketing campaign. Watch this column for law firm marketing ideas on how to identify best Internet referral sources, best performing keywords, and most viewed web pages.

Web Analytics Measures Website Traffic

May 31st, 2011 | By Margaret Grisdela

You can easily monitor key website performance metrics like your geographic sources of web traffic, keyword effectiveness, referring websites, user navigation patterns, and more with the use of Google Analytics. This is a free service for up to several million page views a month. When you sign up for an account you will receive about
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