Lead generation is all about prospecting for new business. Watch this column to learn about legal marketing techniques to pick your prospects, define your ideal client, and qualify your leads.
Many attorneys are hesitant to work the room at a networking event. Whether you are attending a local bar association meeting or a major industry conference, this is an ideal time to add new prospects to your business development pipeline. Here are a few tips you can use to maximize the benefits of a networking
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According to Dr. Jeffrey Lant, it takes a minimum of seven contacts within an 18-month period for prospects to develop into clients. While this may sound like a long time, once you get an effective marketing system in place it will begin to build your practice for the longer term. A typical campaign schedule might
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In addition to your wish list, consider building a target list of at least 200-500 prospects for your legal services. These prospects will meet the basic criteria of your ideal clients. You can use your list for mailings of your quarterly firm newsletter or to invite prospects to one or more seminars or webinars you
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Simply waiting for the phone to ring is certain to slow your sales growth in today’s economy. Law firms that want to be proactive in attracting new business should have a list of ideal prospects they are actively working for new business development. Create a Prospect “Wish List” Your wish list is 10-20 high quality
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