Before you ask about the cost of outsourcing your law firm’s social media marketing campaign, or even hiring a staff person to do the job, an attorney or office manager should start with the end in mind. Setting clear marketing goals, and identifying what needs to happen in order for a campaign to be successful,
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Google is now offering the Google+ social network to all users. Competing with Facebook, which now has more than 750 million members, is driving the release of these social media enhancements. New features of Google+ will include: Group video conferences for mobile phones The ability to share what is on a user’s computer screen Word
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SEO-friendly copy that contains the best keywords is an essential element in social media marketing success. Substantive topic selection and widespread social networking distribution are two other key components. This article shows you how to blend all three to become a social media publishing powerhouse. Writer’s block is a frequent starting point. I am regularly
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Twitter and Facebook usage levels now factor into a social media score for online influence in the form of Klout. Attorneys who want to sharpen their legal marketing programs should take notice. This article examines Klout and how it can accelerate your law firm marketing. Your Klout Score, measured on a scale of 1 to
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LinkedIn is an online networking site for business professionals, encompassing 150 industries and 200 countries. In addition to helping people find you online by name, location or title, LinkedIn enables you to connect and collaborate with your peers and prospective clients. The basic LinkedIn service is free, and designed to meet most if not all
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Twitter is a free, real-time messaging system that lets users send and receive 140-character messages. Popularity has soared since its 2006 launch, with users now sending over a billion tweets per week. 572,000 new members signed up for Twitter on March 12, 2011 alone! The original Twitter concept was to ask “what are you doing
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Maintaining an active presence on social media outlets like Twitter, Facebook and LinkedIn is essential these days as attorneys, law firms and other professional service providers try to engage with their client base. This is only a part of the puzzle however, because you also want to be able to measure social media performance. Here
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Over 500 million people are active Facebook users, and many of them may need legal services! Lawyers with a consumer practice in particular (personal injury law, family law, trusts and estates) will want to take a close look at Facebook to see if it is the right for them. Users spend over 500 billion minutes
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The Facebook Like button is an easy way to let a site visitor share your content with their friends on Facebook. When the user clicks the Like button on your site, a story appears in the user’s friends’ News Feed with a link back to your website. This “viral marketing” is the Internet version of
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Establishing a social media strategy for your law firm will result in a more coherent, professional presentation for your online communications. Here are seven best practices that can make your social media campaign more manageable: Establish your goals. Identify the purpose of your online publishing campaign, your ideal target audience, your messaging strategy, and your
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